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Wednesday, 13 July 2011
When it comes to hotel bookings in Lagos –Nigeria, price is more important than Security
A poll has indicated that Lagos bound travelers are identifying hotel price as the most important consideration when choosing their hotels in Lagos
The hotel booking poll, carried out by LagosLocation.com, revealed that 42% of consumers consider price as the most likely factor to make them book a hotel in Lagos.
The research polled more than 500 online users between December 2010 and June 2011 on what they considered to be the most important factor when choosing a hotel in Lagos.
Security came second, with only 36% of consumers identifying security as the most important consideration.
23% of the respondents said that a good location was the most important factor, while 7% identified the availability of free wireless internet as the most likely factor to make them book a hotel in Lagos.
“The research findings reinforced the importance of setting the right hotel price in Lagos. With the shout of insecurity in Lagos, who would have thought that consumers actually rated hotel price higher than security when booking their hotels in Lagos? Those hotels in Nigeria, especially Lagos that are not appropriately priced could find themselves fighting a losing battle. LagosLocation.com is giving more power to consumers by helping them compare prices in a very simple way before making an informed decision” said Ireti Ajala CEO of Spatial Technologies Ltd –the parent company of LagosLocation.com